Facts on Growing your Instagram Followers

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  1. Use at least 11 and at most 30 hashtags: research shows that engagement goes up after the use of 11 hashtags.
  2. Include hashtags that are relevant to your channel and content: attract your target audience.
  3. Put hashtags in your comments: packing your caption full of hashtags just doesn’t look good. Place them as a comment instead.
  4. Geotag your posts: when you geotag your posts, other people who post photos in your region will see your posts on the location’s page which increases content visibility.
  5. Create a branded hashtag: branded hashtags are an easy way for other people to share your brand, build brand recognition, and get your name on as many different feeds as possible.
  6. Include emojis in your captions: emojis make your captions stand out or emphasize particular parts of your caption. They have also been proven to lead to higher post engagement.
  7. Interact with existing followers: there’s no point in gaining followers if you lose them within a week. Keep your followers around by building relationships with them – asking for feedback, for example)
  8. Use influencers to mention or tag your product/channel: if you can afford it, offer product discounts, free samples, and/or paid contracts to larger channels in exchange for tags and mentions.
  9. Tag people when relevant: tagging people in your posts increases the brand visibility by making your content show up in the feeds of the people you tag.
  10. Follow all of your friends on Instagram: it might seem a little hacky, but those who know you personally are more likely to be supportive and at least give you a follow
  11. Post portrait over the landscape: portrait images appear bigger in feeds, drawing more attention and potentially leading to more engagement.
  12. Be active: post 1-2 times a day. Posting daily grows followers four times faster than posting less than once a week according to a tailwind
  13. Use Instagram Stories: nearly one in five stories results in a direct message. If you are a business, you should really be using Instagram stories, as a third of the most viewed stories are from businesses.
  14. Advertise your top posts: the more likes, comments and general engagement a post gets, the higher up that post will appear when people search for related hashtags. Ideally, you want to reach the trending Top 9 grid – place photo here.
  15. Use videos: even if they’re just GIFs, 52% of marketing professionals rank video as the type of content with the best ROI. To you, that means more Instagram followers.
  16. Post at 2 AM or 5 PM: if you have not yet uncovered the best times to post according to your specific audience, posting at 2 AM or 5 PM is a safe bet. Research shows that these times result in higher engagement.

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